Commercial brief
Market, volumes, recipe, price level, packaging, landed cost and logistics are defined before approaching manufacturers.
Cat food
Clear and reassuring cat food ranges
Cat food needs clear segmentation, palatability, relevant formats and a structure buyers and pet owners can understand quickly.
Sourcing and agency
The work can focus on finding European manufacturers or opening the market for selected dog and cat food ranges.
B2B range logic
The range must be understandable for buyers, realistic to supply and coherent for distributor margin.
Field approach
A practical entry point for B2B pet food buying
The first discussion focuses on market, volumes, price level, target range, packaging and supply expectations.
From there, it becomes easier to decide whether the project requires manufacturer sourcing, a private-label route or commercial agency for selected ranges.
Useful links
Frequently asked questions
Useful answers before you start.
Do you only provide sourcing+
No. Petfood Sourcing can also act as a commercial agent for selected dog and cat dry food ranges.
How do I contact you+
The first contact is by email at ludovic@petfoodsourcing.net.
Petfood Sourcing
A product to source or a dry pet food range to commercialise
The first exchange focuses on market, volumes, timing, target range and the most relevant working angle.